China Leads OTT Market In Asia

OTT video subscribers across Asia Pacific are on the rise: subscription revenues will reach $10 billion by 2021 from $6.5 billion today.

According to Rethink Technology Research the market will reach 200 million subscribers in 2021, twice that of 2016. Pure play SVoD services will dominate (at $6.29 billion) ahead of operator supplied services.


Asia Pacific is made up of a multitude of contrasting individual markets, making it fragmented and complex with broadband penetration above 50%, in some regions and below 10% in others.

China will make up 60% of SVoD revenue by 2021, but is low today, dominated by AVoD, with SVoD just introduced.

India is in second place behind China by number of OTT subscribers, reaching 14.6 million by 2021. Indonesia and Japan are close, with each increasing to 9.96 million and 8.1 million by 2021, respectively. We have further forecasts for Australia, Korea, Malaysia, Philippines, Singapore and Thailand.

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