Research from Dataxis has found the market for linear over-the-top (OTT) services from pay-TV providers is increasing at a steady pace, growing 13% on a sequential quarterly basis at the end of September 2017.
This took the linear OTT pay-TV market in Europe to 7.4 million subscribers at the end of the month, a reflection of a trend over the last few years where the number of available offers has grown, driven by increased demand for sports and kids' content.
Indeed, Dataxis calculates that OTT sports platforms such as beIN Sport Connect, Eleven Sports and Dazn managed to attract a significant number of sports fans, making up which represents around 25% of the total linear OTT subscribers as of Q3 2017.
Western European countries were found to be leading the sport OTT market, with Germany the market hub with just over a third of the market (35%) followed by France (25%) and the UK (15%).
The Dataxis research says that while sports events are a key driver to TV subscription, it is still to be seen whether this growth will continue at the expense of traditional pay-TV offers.