OTT TV Episode & Movie Revenues To Reach $83 Billion


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Online TV episode and movie revenues for 138 countries will reach $83 billion in 2022; more than double the $37 recorded billion in 2016. The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone.

Top five countries by online TV & video revenues ($ million)

Ranking  Country           2017  Ranking  Country           2022
-------  --------------  ------  -------  --------------  ------
1        USA             21,618  1        USA             33,094
2        China            4,670  2        China           12,222
3        Japan            2,944  3        Japan            4,409
4        United Kingdom   2,656  4        United Kingdom   4,249
5        Germany          1,337  5        Germany          2,301


Global OTT TV and Video Revenues by Source - 2016, 2017, 2022 - Rental, DTO/EST, AVOD, SVOD

The US will remain the dominant territory for online TV and video revenues by some distance. However, the US share of the global market will fall from 51% in 2016 to 40% in 2022.

Contributing half the Asia Pacific total, China will add a further $7.6 billion, with its total revenues reaching $12 billion in 2022.

Simon Murray, Principal Analyst at Digital TV Research, said: “OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017. The top five nations will command two-thirds of global revenues.”

SVOD [subscription video on-demand] became the largest OTT revenue source in 2013. It will generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022; up from $12 billion in 2016.


Links: Digital TV Research