Online TV episode and movie revenues for 138 countries will reach $83 billion in 2022; more than double the $37 recorded billion in 2016. The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone.
Top five countries by online TV & video revenues ($ million)
Ranking Country 2017 Ranking Country 2022 ------- -------------- ------ ------- -------------- ------ 1 USA 21,618 1 USA 33,094 2 China 4,670 2 China 12,222 3 Japan 2,944 3 Japan 4,409 4 United Kingdom 2,656 4 United Kingdom 4,249 5 Germany 1,337 5 Germany 2,301
The US will remain the dominant territory for online TV and video revenues by some distance. However, the US share of the global market will fall from 51% in 2016 to 40% in 2022.
Contributing half the Asia Pacific total, China will add a further $7.6 billion, with its total revenues reaching $12 billion in 2022.
Simon Murray, Principal Analyst at Digital TV Research, said: “OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017. The top five nations will command two-thirds of global revenues.”
SVOD [subscription video on-demand] became the largest OTT revenue source in 2013. It will generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022; up from $12 billion in 2016.
Links: Digital TV Research